Netflix, Novell advances lead tech action

By Rex Crum, MarketWatchSAN FRANCISCO (MarketWatch) ? A new, streaming-only subscription service from Netflix Inc., and a $2.2 billion buyout offer for Novell Inc. helped drive those companies? shares upward and set the pace for the tech sector in Monday?s market action. /conga/story/misc/markets.html 84614 Netflix /quotes/comstock/15*!nflx/quotes/nls/nflx (NFLX 185.88, +12.84, +7.42%) �rose $14.06 a share, or 8%, to a new all-time high of $187.41 after the company said it would begin offering a streaming-only video subscription plan in the U.S. for $7.99 a month. Netflix also said it would raise the base price of its standard DVD-and-streaming combination plan to $9.99 a month from $8.99 for unlimited monthly rentals and one DVD rental at a time. Other rental plan prices will also increase.Novell /quotes/comstock/15*!novl/quotes/nls/novl (NOVL 5.96, +0.37, +6.62%) �shares rose 36 cents, or 6.6%, to $5.96 after the business-software maker agreed to be acquired by Attachmate Corp., a private-equity firm, for $2.2 billion, or $6.10 a share.SanDisk Corp. /quotes/comstock/15*!sndk/quotes/nls/sndk (SNDK 42.30, +2.32, +5.80%) �stock rose $2.36 a share, or 6%, to $42.33 after R.W. Baird analyst Tristan Gerra raised his rating on the flash-memory developer to outperform from neutral and lifted his price target to $56 a share from $42.Hewlett-Packard Co. /quotes/comstock/13*!hpq/quotes/nls/hpq (HPQ 42.71, +0.22, +0.51%) �shares rose 28 cents to $42.75 ahead of the company?s quarterly results, due after the market close.Other gains came from Apple Inc. /quotes/comstock/15*!aapl/quotes/nls/aapl (AAPL 309.56, +2.83, +0.92%) , Adobe Systems Inc. /quotes/comstock/15*!adbe/quotes/nls/adbe (ADBE 28.99, +0.13, +0.44%) , Qualcomm Inc. /quotes/comstock/15*!qcom/quotes/nls/qcom (QCOM 47.52, -0.25, -0.52%) , Dell Inc. /quotes/comstock/15*!dell/quotes/nls/dell (DELL 13.93, +0.04, +0.25%) �and Research In Motion Ltd. /quotes/comstock/15*!rimm/quotes/nls/rimm (RIMM 58.85, +0.19, +0.32%) .The Nasdaq Composite Index /quotes/comstock/10y!i:comp (COMP 2,519, +0.96, +0.04%) �rose 12 points to 2,530, while the Philadelphia Semiconductor Index /quotes/comstock/10y!i:sox (SOX 389.23, +2.14, +0.55%) �rose 1% and the Morgan Stanley High Tech 35 Index /quotes/comstock/10t!msh.x (MSH 636.19, +0.52, +0.08%) �also advanced.���Rex Crum is a reporter for MarketWatch in San Francisco.

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